How One Perfect Design Turned Common Projects Into the Apple of Sneakers

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Common Projects sneakers are, simply put, a new classic. Conceived in New York, manufactured in Italy.

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Achilles Mids in mid-production at the Common Projects factory in the Marche region of Italy, where all the brand’s shoes are made.Courtesy of Common Projects
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Flavio Girolami (left) and Peter Poopat launched Common Projects with just one sneaker (the Achilles) in three colors (white, black, and gray). Now the Achilles comes in colors like electric blue, and C.P. has branched out with suede Chelsea boots. Courtesy of Common Projects
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Courtesy of Common Projects
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Courtesy of Common Projects

Publisher: GQ
Original author: Noah Johnson
Originally published: 2016-05-16
Rights / credit: GQ

Original source: https://www.gq.com/story/common-projects-shoes